Leeds high street retail backed by national data showing West Yorkshire among strongest performers, with 95% of shoppers willing to spend more for the right mix

A major new report into what British shoppers actually want from their high streets has named West Yorkshire as one of the strongest performing regions for independent retail — and the findings read like a checklist of what Leeds is already building. The Voices of Retail report, surveying 2,040 UK shoppers and 650 retailers simultaneously for the first time, found that demand for Leeds high street shopping and local retail across the UK remains strong, but that convenience and experience are the barriers holding it back. Ninety-five per cent of shoppers said they would spend more if their high street offered a better mix of shops, with potential monthly spend rising from £66 to £145.

Why This Matters For Leeds

This is national data that validates what Leeds is already doing. West Yorkshire is named as a strong performer for independent retail, and the top three things shoppers want — bakeries, independent coffee shops, independent restaurants — are exactly what Kirkgate Market, the Corn Exchange, Chapel Allerton, and the city centre arcades are already delivering. For independent retailers in Leeds, the message from 2,040 shoppers is clear: invest in experience and community, not discounting. For the council and BID, the practical levers are just as clear: free short-stay parking and later opening hours would unlock significantly more spend.

What Shoppers Want — and What Leeds Already Has

The top three things shoppers want more of on their local high street are bakeries (70%), independent coffee shops (59%), and independent restaurants (57%). For anyone who knows Leeds, that reads like a description of Kirkgate Market, the Corn Exchange, and Chapel Allerton. The report also found that 96% of consumers want more independent shops, and that shoppers are 60% more likely to make a purchase when interacting with a shopkeeper face to face, even when it would be quicker to buy online. Four out of five (82%) said they would rather spend money with independents than chains.

The practical barriers are clear. Free parking is the single biggest driver of increased visits (69%), with shoppers wanting an average of 88 minutes free. Opening hours are another friction point, with 42% wanting stores open later — particularly past 7.30pm. Two-thirds (67%) say there are too many vape shops on their high streets, while over half point to gambling arcades and empty units as deterrents.

“For most people, their local high street is still the heart of their community, and what surprised us most is just how strong that demand remains. Shoppers are still choosing to support their high street, particularly independent businesses.”

— Charlotte Broadbent, UK General Manager, Faire

Why Leeds High Street Independents Are Growing

The report found that seven in ten independent retailers (71%) report stable or growing trade, with nearly two in five (39%) actively expanding. West Yorkshire is named specifically as a region seeing strong performance. For Leeds high street independents, the data suggests the ones growing are those investing in brand, storytelling, and community rather than competing on price — a model that fits businesses like North Star Coffee Roasters, which is opening two new Leeds city centre sites this summer, and the independent traders at Kirkgate Market and the Corn Exchange. Only 26% of shoppers cited price as a primary motivation for shopping locally. The rest are looking for experience, personality, and people they believe in.