The West Yorkshire budget sets out a shift from planning to delivery
Leeds communications agency Yasper has strengthened its leadership team with the appointment of an experienced PR professional and former business journalist, as it targets ambitious growth in the year ahead. The move underlines the agency’s plans to expand its client base and deepen its strategic offering across key sectors.
Kayley Worsley joins the business as Senior PR Consultant, working closely with founder Julian Pearce to support existing clients and shape the future direction of the agency.
Experienced hire with strong Yorkshire credentials
Worsley brings more than 20 years’ experience to the role. She previously served as Yorkshire editor at TheBusinessDesk and later held a senior communications role as PR and Public Affairs Manager at Leeds Bradford Airport.
For the past five years, she has worked as a freelance PR consultant, advising organisations across the public and private sectors.
Yasper senior hire supports strategic expansion
Founded in 2023, Yasper blends media relations, stakeholder engagement, marketing and digital communications to deliver integrated campaigns. Its growing client base spans the built environment, transportation and local authority sectors, with demand increasing for strategic communications support.
The appointment reflects a focus on strengthening senior capability as the agency scales, while maintaining its hands-on, collaborative approach.
“Welcoming Kayley to the team is a fantastic way to start 2026. She brings a wealth of experience to the role and a fresh perspective on the future direction for Yasper. We have ambitious plans for the year ahead, with plenty of exciting work in the pipeline, and Kayley will be a key part of the agency’s shared success.”
“From the outset, I could see that Yasper delivers outstanding work for clients that truly helps to shift the dial. I’m looking forward to being part of a team delivering notable campaigns and projects, and to working collaboratively to strengthen the future direction of the agency.”
Why this matters for Leeds
Senior appointments like this highlight the strength of Leeds’ professional services sector and its ability to attract experienced talent. As demand grows for strategic communications across infrastructure, transport and public-sector projects, agencies like Yasper play a key role in supporting organisations shaping the city and wider region.
